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    • Home
    • Services
      • Website Design
      • Maintenance & Updates
      • SEO & Performance
      • E-Commerce Solutions
      • Graphic Design
      • Content Writing
      • Security & Uptime
    • Portfolio
    • Behind the CallSign
    • FAQ
    • Contact
  • Home
  • Services
    • Website Design
    • Maintenance & Updates
    • SEO & Performance
    • E-Commerce Solutions
    • Graphic Design
    • Content Writing
    • Security & Uptime
  • Portfolio
  • Behind the CallSign
  • FAQ
  • Contact

Behind the CallSign

My Journey into Creative Design

Hey, I’m Matthew, the founder of CallSignHendo, and I’m a proud Army veteran who turned a love for design into a business. Before I started building websites, I served as a Field Artillery Specialist—working as a radar operator and assisting with mortar tube operations. 


During my service, I sustained multiple traumatic brain injuries. That experience changed my path, forcing me to slow down and reevaluate what mattered most. It wasn’t an easy shift, but it helped me discover new purpose—and eventually, a passion for creative design.


After leaving the military, I worked across a range of industries. I held leadership roles in retail with companies like Blockbuster and Dollar Tree, moved into operations at Home Depot, banking with Wells Fargo, and later into healthcare with fast-paced startups like Rally Health and UnitedHealth Group. Each role challenged me to adapt, communicate clearly, and solve problems—skills I carry into every design project today.


What started as a hobby—helping friends and family with websites—evolved into CallSignHendo, a mission-driven business built on discipline, precision, and strategy. I now help businesses craft their digital presence through websites, logos, and marketing materials that are clear, functional, and impactful.


When I’m not designing, I’m spending time with my three dogs—Max, Dani, and Hector—or diving into a good sci-fi series like Star Trek, Battlestar Galactica, or Stargate. I love camping and traveling across the U.S., exploring new places I haven’t seen before.


At the end of the day, CallSignHendo is about more than just design. It’s about serving others, staying mission-focused, and building something that matters. If you're ready to bring your vision to life, I’m here to help you build it.

More Than Just Design—It’s Strategy

Every project deserves precision, dedication, and a clear vision. I create designs that don’t just exist—they make an impact. 

Bring Your Brand to Life

What Sets CallSignHendo Apart

Veteran-Owned & Operated

Adaptability & Transparency

Veteran-Owned & Operated

Bringing military discipline, structure, and attention to detail into the world of design.

Client-Focused Approach

Adaptability & Transparency

Veteran-Owned & Operated

I believe in open communication, collaboration, and delivering designs that align with your goals.

Adaptability & Transparency

Adaptability & Transparency

Adaptability & Transparency

If there’s a platform or tool I’m not familiar with, I’m always eager to learn and adapt. And if a request is outside my expertise, I’ll be honest from the start.

Beyond Just Aesthetics

Adaptability & Transparency

Adaptability & Transparency

My work is about creating functional, results-driven solutions that help businesses thrive online. 

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Veteran Owned & Operated

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